Carnival Cruise Line Case Study - 1584 Words

Charles Rickabaugh Brian R. Merriman Management 479 10 October 2014 FINAL EXAM: Carnival Cruise Line Case Study Carnival Cruise line has done a tremendous job â€Å"staying afloat† during the past recession where vacations and luxury items have suffered. Currently trading on the New York Stock Exchange (NYSE) at $35.51 per share with a total volume at 6.2 million, this global cruise lines is one of the largest vacation companies in the world. With multiple cruise brands under the Carnival umbrella, Carnival has diversified globally and proven that every culture loves a good cruise vacation. According to the Carnival Cruise Lines Investor Relation website the Carnival Corporation has 12 brands under the Carnival Corporation. They include: Holland America Line, Princess Cruises and Seabourne in North America; PO Cruises and Cunard in the UK, AIDA Cruises in Germany; Costa Cruises in Southern Europe, Iberocruceros in Spain and PO Cruises in Australia. (Carnival.com) As the newly appointed strategic management consultant of Carnival Cruise Lines, I would first demand the opportunity to board and experience the best and worst ships in the fleet, free of charge of course. I would request that my new boss, Micky Arison, (current Chairman of the Board) accompany me on one of my cruises to give me an inside look to the day to day operations of one of their valuable resource, the cruise ships. Mr. Arison is accompanied by a group of well-qualified officers and directors on the boardShow MoreRelatedCRISIS COMMUNICATIONS ACTIONS OF CARNIVAL CORPORATION AFTER THE COSTA CONCORDIA CRISIS AND THE IMPACT ON COMPANIES REPUTATION4255 Words   |  18 Pagesï » ¿ CRISIS COMMUNICATIONS ACTIONS OF CARNIVAL CORPORATION AFTER THE COSTA CONCORDIA CRISIS AND THE IMPACT ON COMPANIES REPUTATION Student: ------------------------ Lecturer: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ In reacent history, corporate crises have received high media attention and demonstrated the impact that a disaster can have on a company’s reputation. 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